[Essay] Modern Advertising

Wednesday, June 6, 2012  at 1:47 PM
    Advertising is the means used by business establishments to attract favorable attention to their products, property and services for sale or for rent. Advertising may also be used to promote ideas or projects. In itself, advertising is an important industry.

    Most advertising agencies employ trained men or women to work for them. These are people trained in subjects such as business management, economics, copy writing and so on. They decide not only how much money to spend but also where to spend it. They study features of their product or service or project and decide which will appeal to the public most. They also devise strategies to make the public aware of these features. Sales persons employed by business concern go from door to door making their product known to the masses.

    Communication media such as the radio, television, video, cable networks, Internet especially on social networking sites such as face book, Google+ and many others are also extensively used. The services of writers, illustrators, photographers, models, typographers, layout artists, actors, singers and announcers are used in a big way to create and display advertisements.

   Most advertisements are intended to sell specific products or services. However, advertising is also widely used for non - commercial purposes. Political parties, government agencies and social service organizations frequently resort to advertisement.

    Besides creating a desire to buy, advertising can also be an aid to the customer by helping him to find out whether the products or services he intends to buy are of a good value and whether they meet his desires. Advertising helps to win public confidence. It also creates goodwill and public awareness.

    Newspaper and magazines carry a lot of advertisements. Printed matter sent through the mail is also utilized. While choosing the medium of advertisement and how to advertise the advertiser considers which section of people in a society is likely to buy the product or service. He will consider factors such as age, habits, tastes. He will also consider the comparative costs. A local newspaper will not charge much for advertising. But a national magazine or the network television will charge exorbitant rates.

    The oldest form of advertising is probably the street cry - the shout of a merchant or hawker calling out his wares on a street. In many places street vendors still follow this method, often with each hawker having a distinct cry.

    When shops began appearing symbols were used to advertise products. For example, a shop selling dairy products might have a cow or buffalo painted on the signboard above. It is only with the arrival of the paper that advertising expanded in its utility and scope. Today Internet communications disseminate advertising information to nations all over the world.

What you people think about the advertisements? Morality included in it or not?
Do comment your views

What you people think about having a career in  advertisement field?? do comment your views..
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[Essay] have newspaper become obsolete ?

Saturday, April 7, 2012  at 12:12 PM
       Newspapers play a vital role in our life. we cannot imagine a single day without newspaper in the morning. It has become a part and parcel of our routine with news from far and near. It gives us, at a glance what is happening all over the world. It brings us abreast of latest information, discoveries and inventions, the toppling of a government, the forming of a new government, the winning and losing of a match, an earthquake, a plane crash, accidents, the lives of great people, tragedies, comedies and so on which can be read any time conveniently during the day or later.
       with the development of science and technology, many inventions such as DTH, internet, satellite television, through which we can watch any event happening anywhere in the world, it does appear that the newspaper has become obsolete. There is nothing worthwhile in it which we cannot watch on T.V. Indeed what is recorded by the camera is more authentic and objective than the second hand report of an individual which is bound to be more subjective.
       No two newspaper accounts of an event will be the same. One newspaper will report a fifteen year old girl killed while another will report a fifty year old girl killed while another will report a fifty – year old woman. Every newspaper in its struggle to strive in a haste to report something first no matter, regarding its authenticity, leaving the poor average common reader confused by the different news in different newspaper.
       Television, on the other hand, gives you a watch and believe eye witness account of the entire happenings so that you can judge and reach to any conclusion according to your discretion. Most of the space in newspapers is consumed for drab advertisements but on T.V. advertisements which not only inform but entertain as well are shown.
       But, now the question remains. can we say good-bye to our newspaperman? do we really have to start the day by pressing the T.V. switch? Would we rather put a glance at the headlines in the newspaper and look forward to reading the entire newspaper later in the day? There are so many new items in it which  are not carried by T.V. and no replacement for the classified ads column yet. Moreover, there are some very interesting articles which can be read out any time, where as to gain importance from the T.V. we are dependent on the times of T.V. program. So according to me as long as human beings can read, newspapers cannot become obsolete
What you people think about newspaper? Comment your views..




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