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Showing posts from June, 2012

[Essay] Modern Advertising

    Advertising is the means used by business establishments to attract favorable attention to their products, property and services for sale or for rent. Advertising may also be used to promote ideas or projects. In itself, advertising is an important industry.     Most advertising agencies employ trained men or women to work for them. These are people trained in subjects such as business management, economics, copy writing and so on. They decide not only how much money to spend but also where to spend it. They study features of their product or service or project and decide which will appeal to the public most. They also devise strategies to make the public aware of these features. Sales persons employed by business concern go from door to door making their product known to the masses.     Communication media such as the radio, television, video, cable networks, Internet especially on social networking sites such as face book , Google+ and many others are also extensively u