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[Essay] Modern Advertising

    Advertising is the means used by business establishments to attract favorable attention to their products, property and services for sale or for rent. Advertising may also be used to promote ideas or projects. In itself, advertising is an important industry.     Most advertising agencies employ trained men or women to work for them. These are people trained in subjects such as business management, economics, copy writing and so on. They decide not only how much money to spend but also where to spend it. They study features of their product or service or project and decide which will appeal to the public most. They also devise strategies to make the public aware of these features. Sales persons employed by business concern go from door to door making their product known to the masses.     Communication media such as the radio, television, video, cable networks, Internet especially on social networking sites such as face book , Google+ and many others are also extensively u

[Essay] have newspaper become obsolete ?

       Newspapers play a vital role in our life. we cannot imagine a single day without newspaper in the morning. It has become a part and parcel of our routine with news from far and near. It gives us, at a glance what is happening all over the world. It brings us abreast of latest information, discoveries and inventions, the toppling of a government, the forming of a new government, the winning and losing of a match, an earthquake, a plane crash, accidents, the lives of great people, tragedies, comedies and so on which can be read any time conveniently during the day or later.        with the development of science and technology, many inventions such as DTH, internet, satellite television, through which we can watch any event happening anywhere in the world, it does appear that the newspaper has become obsolete. There is nothing worthwhile in it which we cannot watch on T.V. Indeed what is recorded by the camera is more authentic and objective than the second hand report of an i